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21 dead-sea minerals · full ingredient transparency · compliance files for every market.
21
Minerals
10×
Ocean Salinity
33%
Salt Content
science-backed
every actives panel is reviewed for performance and safety, with data partners can share.
ethically sourced
wild-harvested botanicals and dead-sea minerals from documented, traceable origins.
synergistic formulas
we focus on omegas, antioxidants and fatty-acid ratios — not single-ingredient gimmicks.
fully compliant
cpnp, sgs, gmp iso 22716, jfda and infarmed — files ready for your market.
ingredient sourcing
committed to excellence in sourcing.
we source the finest natural ingredients with both quality and ethical responsibility — premium organic crops and wild harvests selected for fatty-acid composition, omegas and antioxidant content.
for partners this means consistency, traceability and the documentation you need to win brief after brief.
mineral density
the dead sea is 10× the salinity of ordinary ocean water.
33% salt concentration, 21 distinct minerals — 12 of which are found nowhere else on earth. these numbers are the reason our partners' customers come back.
soothing · anti-inflammatory
barrier · cleansing
renewal · strength
moisture balance
calming · clarity
ingredients glossary
every active, explained.
active 1
dead sea mud (silt)
Mineral-dense silt that detoxifies, purifies and revitalises — the cornerstone of every mud-mask and exfoliant in the range.
active 2
magnesium
Soothes irritation, regulates hydration and supports a resilient skin barrier — a key driver of clinical results.
active 3
potassium
Balances moisture levels and supports the skin's natural barrier — especially helpful for sensitive and dehydrated skin.
our star ingredients
the actives we built the brand on — and far from the only ones.
three signatures of the house, drawn from a working library of dozens of dead sea minerals, botanicals and clinically studied actives our laboratories formulate with every day.
an open laboratory
our labs are always ready for what's next.
The range you see is only where we started. Our Amman laboratories run a continuous innovation program — new actives, new textures, new claims — and they are open to every partner's brief.
Bring us a special request: a bespoke formulation, an adaptation for your market's regulations, a private-label line built around an ingredient story of your own. Our R&D team scopes it, prototypes it, and files it — under the same certified pipeline.
bespoke formulation
custom actives panels, textures and fragrance profiles developed to your brief.
private label & OEM
your brand, our certified manufacturing — from pilot batch to full production.
rapid prototyping
lab samples of a requested concept in weeks, with stability and safety data to follow.
regulatory engineering
formulas adapted and filed for your market — EU, GCC, APAC and beyond.
partner with us
request the full science dossier.
inci panels, performance data, certifications, market-specific compliance — sent direct to your wholesale account within 24 hours.